Yebisu Beer History

The origins of Yebisu Beer dates back to 1887, when Nippon Beer Brewery started producing beer in the area then called Mita Village. 

Nothing to do with the beer museum, this Yebisu photo
was taken at Dotonburi in Osaka. ^^
People actually lined up to take photo of this!

The name 'Yebisu' was later adopted in slightly altered form to designate the station, and 'Ebisu' has since become familiar to many as the name of the surrounding town. Nippon Breweries, Ltd. changed its name to Sapporo Breweries, Ltd. in 1964.

The Beer Museum Yebisu is dedicated to the history, science and culture of the beverage and the tradition of brewing beer. Beer making made its debut in Japan as early as 1876 when Seibei Nakagawa, who had studied the art of beer making in Germany, was chosen as brewmaster and oversaw the construction of a beer factory in Hokkaido, Japan.

In 1887, Japan Beer Brewery Company was established in Tokyo by a group of local entrepreneurs and they invited a brewmaster from Germany to create what became Yebisu Beer. Production of Yebisu Beer ceased for a period of 28 years, but was re-launched in December 1971 and was the first German-type 100% barley beer to be sold in post-war Japan.

Don't step on the Yebisu God!

The "Yebisu" beer that was launched in 1890

Some beer art

Obligatory cheesy tourist photo shoot. ^^

Don't forget to hit the souvenir shop after you are done touring the Museum! Of course, walk around and enjoy Yebisu Beer Garden too,while you are there!

Lisa is hosting Show Me Japan again this week. Hop over to Ichigoichielove's Show Me Japan Vol1 Issue 22 this week, and check out the Buddha's butt there.